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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Medium Hair Shampoo Refill (946ml), a nourishing formula that will transform dreams of healthy, hydrated locks into reality...
Finding the middle ground between healthy and happy tresses, the Medium Hair Shampoo Refill (946ml) cleanses deeply, hydrates and summons shine.
Laying the foundation for stronger locks, this formula is infused with hydrolysed keratin (AKA the ideal pairing for heat-damaged hair) and kumquat fruit extract, which helps to return tired tresses to their former, glossy glory. Dehydrated strands dulling your shine? A moisturising blend of babassu and coconut oils will bring hair bright up to date. Fans of OUAI's Mercer Street fragrance will be pleased to hear that it makes an appearance here too: think zesty orange and Italian lemon happily married with floral notes of peony, magnolia, and jasmine. A complete refresh for your strands and senses, we're obsessed.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Amodimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Citrus Japonica Fruit Extract, Panthenol, Hydrolyzed Keratin, Polyquaternium-7, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Peg-150 Distearate, Sodium Lauroyl Glycinate, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), C11-15 Pareth-7, Laureth-9, Trideceth-12, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Tocopherol, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate, Disodium Edta, Citric Acid, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 15985 (Yellow 6).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather the product in your palms before massaging into wet hair, paying extra attention around your roots and scalp. Rinse thoroughly.
63.20€
31.60€
31.60€
63.20€
25.90€18.13€
63.28€
amazing
I’ve been using this for a while now, and I’m absolutely impressed! From the first wash, I noticed a significant difference in my hair’s texture and overall health. It lathers beautifully, cleanses without stripping natural oils, and has a fresh, long-lasting fragrance that isn’t overpowering.
by R
Divine smell
Definitely buy this shampoo (and conditioner) if you want to feel like you’re at a SPA in your own bathroom. Cleans your hair perfectly while leaving them weightless and smelling amazing
by Anna
ouai shampoo
Love this shampoo so much! My hair feels and looks its best when I use Ouai products. Love the smell to.
by Zsu
My new favourite
Even though the smell is not my favourite, hence the 4 stars, I love how my hair feels. Had bought the smaller one to try and got the big refill before I ran out. The refill is good value for the quantity and it will last me a long time even though I have long hair.
by Debora
Finally a brand with refills
I have loved this product for a while but tbh is a bit more on the expensive side. These refills are such good value and also good for the environment!
by Rk-tano
Favourite shampoo
I love the scent, love how my hair feels! Got the big refill, so i know this will last me a year. Even more maybe. Really worth the price
by Claudia
so good
new fav shampoo
by liv
Loooovvveee itttt!!!!!
The perfect shampoo, l have been searching for non dry non greasy shampoo and I found it !
by M
Very average
I don’t get the hype. Made my hair squeaky (literally), and very dry and straw like. I saw more split ends after using this which isn’t great. Smells like a grandma and the scent is too strong and nauseating
by Ki
Good daily shampoo
Good daily shampoo, my bathroom staple for many years. I like Ouai has their products in large-size refill bags, which is economical and environment-friendly.
by Mira